There is a big necessity to recognize the facts about maintaining a good affiliate program. With the onset of the era of online retail, it’s now easier than ever to find that customers are more loyal to affiliate partners than your own brand. There were times when online shoppers only used to trust the big brands, but these days’ customers more often than not start their journey with affiliate sites that lure clients with huge discounts. If you are an online entity, you have to find methods to win the trust of the customer and make yourself a long term prospect. With better knowledge you can make a good career in affiliate marketing out of it.
Here are three strategies you can implement to maximize affiliate ROI and turn discount-oriented browsers
This is perhaps the most straightforward and easy way to drive home the affiliate marketing strategies. A product review, if positive, serves as an advertisement, where the author writes about the product, describes the features and includes a link where readers can go to purchase the product. This is apt for both the physical products and online products that include software or e-books. However, there is a little catch with this model of affiliate marketing. You, as an affiliate will only make money if the visitor will click on the link and buy the reviewed product.
Now you might be tempted to write a false positive review, this will only give you benefit in the short term. If you want long term success then it is essential to win the trust of the visitors that requires you to remain honest and transparent. According to a study done by Dimensional Research it was revealed that 90% of the consumers are influenced by positive reviews while taking a decision to buy something. Consumers always place higher trust value on reviews on third party sites than on the reviews that are on their own site.
If you are a retailer and want to utilize product reviews as one of your affiliate marketing strategy which you should anyways, then you should promote user feedback. You should also not pay for glowing positive reviews as it more often than not goes against policies of many affiliate networks and it only ends up creating a feeling of deception.
Coupons and Free Shipping
As per the data collected by Rakuten, 43 percent of e-shoppers that their buying decisions are affected by promotional offers. 48% of the shoppers maintained that promotional offers on affiliate site is of greater value to them as compared to that they get directly from the retailer, as found by a Forrestor Research Inc. Free coupons are popular with consumers for obvious reasons as they offer savings on purchases. More than a million people keep on searching for free coupons each day as everyone wants to find that killer deal, to have the bragging rights in front of your friends. There are entire websites like Freecoupons.com, and Grabon.in that are dedicated to free coupons offering discount on various purchases. In addition to these sites, there are other online avenues, such as retailmenot.com, one of the biggest affiliate sites that has an entire section reserved for free shipping coupons.
If you are a retailer wanting to use coupons and free shipping deals for affiliate marketing, you need to keep in mind that the content of the ads is quite important and plays an important role in attracting the customer. Therefore, it is to be taken care of that the content of the ads remain fresh, the graphics should be updated and match the branding, while continually offering new or different promotions to attract consumers looking for different types of deals.
In addition, retailers should have such content on their own site that reinforces the promotion found on the affiliate site. Placing a dynamic code on the site for affiliate partner referral traffic will help in better user experience and improved sales figures.
This simplistic model uses word of mouth publicity for driving more traffic and sales. It mainly utilizes celebrity endorsers and evangelists who can be syndicated radio hosts, postmasters and other celebrities with websites as part of affiliate networks. This model has the advantage of having a positive message coming from the third person, which carries more weight than a direct message from the retailer. Celebrities can add a link or two to their own websites which will act like a normal affiliate link. Whomever the brand or the retailer chooses to spread the positive word around can just ask his or her followers to visit the retailer’s website through that link.
If you are using affiliate marketing to drive traffic and sale conversion then there should be some metrics system at place which will help you quantify the results such as cost-per conversion and the total amount of sales. If an affiliate site is driving sales at a greater rate than others then it becomes imperative to analyze the offer placement on the site and its other features. Such placement and results should be replicated with other affiliate partners as well. Those affiliate sites which do not contribute significantly towards traffic or sales should be reevaluated on a regular basis.
Saurabh Tyagi is a writer, social media enthusiast and a keen watcher of latest job trends. He is currently associated with Naukri.com, a leading online recruitment company in India. When he is not writing, you will find him reading about the latest in technology and new media.