If you’re in the process of starting a new business from the ground up or looking to create an ecommerce site to sell a new product of yours, you probably at some point will have to figure out what your strategy will be in relation to your new website.
While one option is to higher a web developer to build you a site professionally, this may not make a lot of sense right away. Chances are you can get away with doing something a lot cheaper and managing to avoid future costs as well. If you’re in a startup business, that can be the difference between success and failure, so it’s an avenue worth considering.
Make Sure the Design is Effective
The design of your website will either lend you instant credibility or cause your visitors to leave right away upon deciding that your site isn’t up to par. As such, you may want to utilize a professional design even if you’re going on the cheap with your site.
One way to do this is to use WordPress, which is free, and add one of the many available premium premium WordPress themes. These professional designs have everything done for you so that you can just plug in the content and go from there. They are ideal for entrepreneurs looking to save some money while still having a quality design to their site.
Keep it Cheap
If you’re doing it yourself, you’re obviously trying to save as much money as possible. Thus, you want to keep things cheap and a great way to do that is with WordPress. You can easily create the site yourself and the platform is free, so aside from a theme and hosting, you shouldn’t be spending much money at all. In fact, you may even find a free theme, so there are a lot of ways to go.
Just make sure you don’t find yourself spending way too much money on a do it yourself website and realizing you could have just paid to have it done professionally in the first place.
Make Sure You Can Manage and Maintain It
Beyond building your website, you need to make sure that you can update it, change it and manage it in a time effective manner. This means that you’ll want your site to have an easy to use back end that you or your employees can easily work through without losing too much time trying to figure things out. Due to its popularity and wide use, a lot of people already know how to utilize WordPress. Even if you don’t, it’s very easy to learn, which makes it a top option for entrepreneurs trying to stick to a tight budget.
Make it Scalable
Obviously if you’re a startup company, you are a lot smaller now than you hope to be in a future. The same is probably true of your website, so you want to find a platform and a theme that can grow with you.
This is another reason WordPress is commonly recommended. It’s easy to add in an ecommerce element of your site, to create more static pages or to add more blog posts.
As a result, you can take your site in almost any direction you would ever want to and all without having to spend much, if any, money or hire a professional developer or designer.
Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress templates, that can be used out of the box. She loves to share blogging and technology tips.