One of the main goals of a business is to always attract more customers. The best way businesses can do this is through their website and setting it up with the right content that pulls people in. Thing is businesses need to make sure that people can find them easily online, which is why SEO is a big priority for businesses. Or at least it should be one.
Businesses are always looking to improve their SEO ranking. Why? If your business has a high SEO ranking that means more people are seeing your webpage and are clicking over to it when they are searching the Internet. People search a certain phrase and boom, your website page comes up with an answer for them at the top of their searches. In other words, businesses should always be looking to improve their SEO strategies and one of the best ways to improve a business’ SEO is using video.
People watch video online every day. On YouTube, Vimeo, Facebook. Any website that is worth visiting has video on it and the capability to share it. Text descriptions are no longer the answer. This is a visual world and video production is the best route.
Statistics show that at lest 62% of Google universal searches include video. Businesses can double their web traffic by having a video pop up in the search results. When someone comes across a video in the search result they’re more likely to click on a video first than a text link. 64% of customers on retail sites are more likely to purchase a product online after watching a video about it. That is because 90% of the brain is visual (digitalinformationworld). People respond better to visual information.
Having video is the best way to improve SEO. Putting video in your SEO strategy not only makes your website content more likely to be at the top of the page on a search engine, it also makes your content easy to share. That way if anyone shares your videos through Twitter, Facebook or any other social media site, your webpage will get a backlink to it and they know where to find your business.
Using video will improve your SEO results, but it’s all about how you do it when it comes to getting positive results.
Ways to improve your video SEO:
- Use relevant key words:
When creating a video for SEO the main focus should be using key words in the title because that’s how people will find it. If you use relevant key words, the odds of the video popping up on the search page will be increased.
- Don’t forget the description:
Along with the title you should also make sure you provide a rich description along with a link for your video. Describe what your video is about along with including the keywords used in the title.
- Share your video on video sharing websites:
YouTube is pretty much the top dog when it comes to video sharing sites. They have more than 1 billion unique visitors on their site each month. Even though YouTube is the one of the main sites you should use, there are also other video sharing sites such as Vimeo, Vevo, Flickr, etc. Just Google video sharing sites and check out other options along with YouTube.
So make sure when coming up with a video marketing strategy to improve your business’ SEO that these tips are kept in mind to make sure you see the best results.