Are you curious about knowing how to attract wallet out ready to buy customers to your virtual store? I’m sure you do.. In this article we will look at the steps to building a strong online brand.
If you think what triggers you to purchase from another online store, you may able to get an idea if that’s their product, merchandising or how they convey the message or else position their brand online which triggers your buying behaviour.
You will most of the time buy from businesses which shows the most credibility and authority on what they are talking about. For example if it’s online business and you want to buy a “How To Make Money Online “product, who would you trust the most? Frank Kern or that Joe you found online?
I bet you will go for Frank’s digital products as you have heard about him and read his articles around the web.
Tips to Building a Strong Online Brand
Build an Authoritative Blog
This is the best and easiest way to get started when it comes to selling online. It’s also called content marketing. I have several articles on my blog which discuss the importance of content marketing and how it will help you attract floods of customers to your online store. When you create content always keep in mind why you are doing it and how you can instantly capture the attention of the reader.
It’s not only enough to publish on your own blog, but you will have to reach out to other competitors blogs and start publishing your content to get more eye balls towards your online platform.
This way you will be able to build a much stronger online brand presence.
Top 5 places to publish your content
- Guest Blogging
- Free and paid article directories
- On your own website network
- PR article and newsletters
Also offline publication is a great way to attract customers who are not actively using the internet or miss your online publications.
Where to publish?
Networking with other Top Bloggers
This one way has helped me get a massive amount of free publicity for my digital products and niche websites I operate in different industries.
In my early days I remember I met bloggers like Sbabzy, All Blogging Tips. Online and offline networking helps you establish your brand as a real person. This will help you get their ideas and get the access to their audience who may be interested in your products and services. Same as in life, more the people you connect the more the opportunities you to get.
If you have read Gary Vaynerchuk’s content or listened to his stories, you can see the how online networking and social media has helped him build a massive business in the wine industry. He talks about the importance of building online brand equity. Check him on Google and you will learn a ton of epic ideas.
Give away free stuff like eBooks to help educate your audience
This is a great way to build a loyal audience. People like free stuff, so before even you try to sell, give them free content. Help them learn what you know. As Gary, talks about in one his books “Thank You Economy” you have to give as much as you can before you ask someone to buy your stuff.
You know that you like free stuff, so do others. However make sure to give away your best, or else you will be losing from this strategy. If you know or have read about Ramit Sethi’s content you can see how much value he gives away before he send you a email with his newly launched products.
Ramit’s free content is way better than what most of the people sell and that makes his sell easily when he launches a digital product.
When you are giving away something for free, encourage the person to share your freebies. As you may see most of the free eBooks I have on my personal blog, I normally ask people to share it with others. This way it makes it easy for me to build my authority and get the eyes of more target audience.
One of the recent experiences I had: I sent one of my new eBooks “Your Guide to Blogging for Profit” to my audience and my other eBooks which I sell on “FERNANDO BIZ” had 14% increases in conversion.
It’s a result of each person that read my eBook either shared it with others or thought they wanted read more buy purchasing my other eBooks.
From my personal experience I have found that sharing strengthens my online authority and builds brand equity.
Quick Tips to take away:
- Share a photo or video of yourself instead of a logo or a graphic image.
- Share information that’s important to you as well.
- Host online classesShare stories and experiences as they relate to your topic.
- Host workshops and seminars.
- Share your knowledge.
This way it will help you get more people get to know you and who you are eventually strengthen your brand
There are many other strategies you can us to build your online brand, however these are the most efficient strategies you can easily implement.
As I reminded in the beginning of this article, you have to keep in mind that people will want to buy form people they trust and have heard about. So start building your online brand equity and resonate with your target audience. This will help you attract floods of customers who will happily buy form you.