Today I was reading “The Icarus Deception” a book by Seth Godin where he asks “How High Will You Fly?” and I wanted to share with you the gift of wisdom words by Seth Godin. He is the best marketer I have come across since I started my marketing career more than 10 years back. He was a great influence and a holistic marketing strategist who talks about innovative marketing solutions and lateral thinking.
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com. If you are interested in reading more you may check his Website. And also I would highly encourage you to read his blog weekly to get the best of marketing ideas. I’m pretty sure I have written about Godin many times before 🙂
He recently published this newest book which is called the “The Icarus Deception: How High Will You Fly?” Watch the trailer and you will understand idea behind the story.
The Icarus Deception Official Trailer
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art. By this moment I have started to read the “Linchpin” and will share about it where he goes very deep about ART and the gifts the artist has to give to the world.
Everyone who knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.
Godin shows us how it’s possible and convinces us why it’s essential.
Finally click below video for a small film about what it means to make and share your art.
This is something I never thought before and I’m going to make some book marks and do what Seth Godin has mentioned on this clip. It’s about the connections and putting out your word to the world. And that bookmark is a connection to you and your business. Also Seth says that he is going to update the story if you take a photo and send it to him 🙂
Hope you loved this, so I would ask you to share this with your friends and all the people you think could benefit from the message. Go share this with others through your social media networks and make connections. Build a community with the mindset of Educate Your Life. It is our responsibility to share our knowledge and grow the connections.
Write to you all soon. Btw if you are interested in buying the book, which I highly encourage you to do so, and if you can not have a read from my copy 🙁 click the below link and get your copy today from AMAZON.