The Science Of Persuasion has been researched and written in many books for years. I first read about Persuasion on Influence: The Psychology of Persuasion which is a great books for anyone who want to know to master the art of persuasion.
Learning about the Universal Principles of Persuasion has helped me land clients which otherwise wouldn’t have been possible for me. I think everyone even if you are not running business or just working for someone, knowing those techniques will drastically help you succeed in life.
Today I wanted share a great animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.
Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! Yes!: 50 Scientifically Proven Ways to Be Persuasive
Watch the video below and you will understand some of the universal Principles of Persuasion.
Science Of Persuasion
If you enjoyed the video and would like to learn more about the Psychology of Persuasion, I highly advice you read the below book.
When you read it you will know everything you want to know about how to succeed in negotiation and business iterations.
Let me know your thought at the comments section below and also if you would like to know my personal comments or ideas before buying the books, send me an email on [email protected]