The online shoppers are becoming mobile
This is great news for businesses, but how do you take advantage of this mobile revolution?
If you look at the past two+ years, the mobile devices have been the catalysis for fundamental evolution of buying behavior.
If you are like me, buying on the move gives me a tremendous time-saving advantage and I know most of my circle of friends and colleagues do the same. In fact it’s shown that 38% of mobile users already use their phones to shop with when they are away from their computers.
When I’m out and traveling all my buying happens online, and the figures show that online sales are growing up at a rapid speed and more and more people are going online in 2013. It’s not surprising, given that 92% of the UK adult population have mobile phones. So if your business isn’t ready for mobile, you could fall behind in the race to access the £5.8 billion that’s expected to come from m-commerce in the UK alone by 2016. The numbers are higher in the US as their online consumers are heavy spenders.
So how would you react to your customers’ needs by serving them through their mobile devices? Do you have a mobile optimized web presence? If you look at this website, you can see it’s responsive and mobile optimised for your searches done using the smart phone or any other mobile device. Also if you check the Payment gateway which I use to take payments from my clients for web services and all the other online coaching services, you can see that I use a mobile optimised PayPay Express Checkout.
John Sullivan at PizzaExpress says “PayPal is the safest, fastest and easiest online payment systems. PizzaExpress is the market leader in casual dining. Both are pioneering businesses. We think it’s the perfect fit”.
Have you made it easy for your customers to pay you on the Go?
The advantages of PayPal mobile checkout for your customers:
It is fast, easy and secure and also:
- Easy to access with just username and password, or phone number and PIN
- Complete payment in just 3 clicks (I just love this services)
- Avoid having to key in billing and delivery information on small keyboards
- Can leave their credit cards in their wallets and away from prying eyes
PayPal shows that this is likely to result in an improved bottom line and may help to increase your sales by up to 37%. Because the faster your customers get through your checkout, the less they are to abandon their purchases along the way.
For most of my client’s websites I do prefer to set them first with the website Payment Standard and Express Checkout functions.
The mobile Express Checkout, runs in mobile browsers and optimizes pages for smaller mobile screen and keyboards, and can be integrated in any mobile application or m-site that requires payment functionality.
The website payment standard enables you to add buttons to your webpages so you can accept different kinds of payments.
The best advantage is, both website payment standard and Express Checkout detects if your site is being accessed from a mobile device to automatically deliver a mobile-optimised checkout experience for your customers – even if you online have a standard website. However I highly advice you to get ready with your responsive website to provide a better customer service experience for your online shoppers.
Why I use PayPal Mobile payment services?
- Free: no monthly fees or set-up charges for Mobile Express checkout and Website Payments Standard
- Trusted Service: I benefit from the speed, simplicity and familiarity, so do your customers.
- Global: Access over 18 million active PayPal accounts in the UK only and 123 million active registered accounts worldwide, and accept payments in over 25 countries
- Flexibility: This is the best one; you can take payments even if your customers do not have a PayPal account!
Now you see the advantages of using the PayPal m-commerce function.
If you need to set up your PayPal payment gateway, contact me via this website or just visit the PayPal website standards, and the information will help you easily set up your mobile friendly payment gateway.