Why every Hotel & Conference Centre Should use FaceBook for Marketing
To increase the Customer interaction and the engagement on the online world – By using Facebook hotels and conference centres can directly communicate with its customers and interact with them online. The Hotel business profile or the page should be a central hub where the hotel promotes news, special offers, sending out messages to customers or generally conversing and providing customer support. For example if you look at Facebook profiles of many successful Brands in the hospitality industry, you can see that they have developed the Facebook page as a booking engine and advertising page where it uses this free online social media platform to directly impact the customer acquisition.
To acquire New potential Customers – Facebook is one of the easiest and cheapest forms of acquiring new customers. It can help the organization discover its business potential through friend recommendations or by seeing their friend’s activities on their pages. Having a Facebook page is a very powerful source to convey messages to the customers, especially to the customers who had stayed in the hotel and are mostly involved in using the Facebook as one of their social medial platforms to interact in the online communities. The messages could really stick in their minds when they see it rolling on their Facebook profiles home pages with icon or a photo of the place or a product they have experienced or willing to see in the future days.
To Drive more traffic to the corporate website – There is a big advantage in getting more visitors to come to your site by get higher Google ranks by the SEO mechanism. By making an interactive Facebook page and building the Organisation’s Brand community, we can push visitors to the corporate site with updates and new content on events and new promotional packages or areas of interest hotel management want the customer to see. This creates curiosity and brand awareness of the hospitality product although this may take a few months to bring back its ROI. However I would recommend this initiative as this is a primary step of creating the Brand Equity of any small bsuinesses in the long run.
Facebook gives a greater ability to expand awareness through news feeds – For example this Increases the participation of the hotel customer or the community that you serve to get the messages of what your is up to. This gets involved in the news streams and would directly impact more and more people to become your coporate brand fans, who will help grow the customer base and increase awareness of the hotel Brand; potentially leading to new fans and customers.
Facebook’s new location based services will enhance the Google ranking system – Facebook places will allow for users to set their location and “check in”. If this is your shop… then this is broadcast to all of their friends, increasing the MIC exposure in the online world.
One of the major hurdles for a successful social media campaign, including Facebook, is time. Unlike other online marketing such as PPC; to be successful social media demands high levels of participation, which means the time of the person who works on that project of increasing social media business opportunities.
However, can you really afford to bypass a market size like Facebook?! Of course not, but even if you had the time… where do you begin? Marketing on services like Facebook is still a relatively new area for business, so how do you get results? Answer: By first starting with your Facebook page and getting involved on it directly every day.
Marketing ideas for Hotels & Conference Centre
Represent on all the best online marketing platforms and get involved in the forums and start talking about the hotel and its products and special offers. For example TableTalk on Caterersearch.com would be a great place to start!
Start a corporate Blog for yur hotel Brand and write one or two even more articles a week. This has a huge impact on the Google ranking and it’s best free source of SEO. If your company does not come up in the first one or two pages for the keywords such as, “Budget Hotels in London (city)”, “Accommodation in Texas”, “Asian Hotels”, “Cheap Hotels in London”, “Meeting Rooms in London”, “Meeting and Conference Facilities in London/Texas/India”.
These are the main keywords I think the every hotel should target in thier market when thier clients search for their hospitality requirements in area where you operate. So this should be highly considered in the future marketing strategies and new customer acquisition strategies.
Why Should a Blog a real necessity
In the modern era of the online marketing and competing with other hotels that are catering the same market as you do it is highly advisable to have a Blog. Because writing creative content, optimizing, and promoting solid content are keys to filling the top of hotel’s sales and marketing funnel with more website traffic and leads. The advantage is that companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t according to the research done in hospitality marketing strategies in 2011.
It’s a very competitive market these days, however, according to my knwoledge a bllog has the potential to rank well in search engines and draw traffic from sources, like social media platforms and the hospitality forums. Blogging is a great way to add interesting content to your site so you can get more traffic and leads, which is a big advantage in the long run of building the Brand Equity of the company.
There is another big advantage of having fresh content on the online. The search engine spider comes looking for fresh content and they will serve it up later in search results if they find new quality content. If they don’t index it, results won’t show it. The more fresh content you create every week, the more often search engine spiders will come back looking for more. **It’s a beautiful thing. It’s the cycle of life in SEO.
Monitoring online guest reviews on every major hospitality review platforms. This has a very big impact on the online reputation and the new customers. For example if we could integrate the reviews into hotel’s website, online visitors will not only be able to immediately see other guest reviews, but they can also recommend your hotel to other users. However this has its consequences, but we should monitor and only publish the reviews.
Use Google Web Site Optimizer.
This is free website testing and optimization tool provided by Google; this software allows the company to increase the value of the existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design is highly advisable as this is a free tool.
Use a mobile friendly site by using a service of Mofuse.com if possible to afford as this has impact on the business customer as they search hotels on their smart phones.
Get in touch with travel blogger and encourage them to write about the hotel and its products. Getting a article or blog post by a popular travel blog is one of the best ways to increase the any hotel’s internet visibility.
**Sing up on yelp for free as this site has a big online coverage and seems interesting.
**Get listed the hotel on Vitural Tourist.com this is a very interesting site with a huge coverage.