Here’s a bold statement I can summarize from all the business marketing success stories. You must have a website or advertise on a well established online marketing channel even if you are a small business and do most of your business offline. Because if I share my personal experience from the last 5 day days, I could never imagined the gigs we got for eBook publication and designing.
Today morning before stepping out of the house we got two new clients for ClickDo digital publishing, and both came from an advertisement we have placed on one of the websites.
So having a website for your business is crucial for success. Now you may think but I’m not doing any digital media services so why would I spend on having a website. The thing you have to understand is nowadays even the dentists, cleaning services, photography studios & free-lance photographers, health care professionals, massage therapists, dance teachers and dance studios, software developers and even fitness trainers, all of those people get found online if they have website and they get new clients which they could have never got without a successful website.
Now I know this, because I have worked and designed websites for all of those niches and seen how important it is to have well optimized website.
If you look at the infographic I shared recently on my Online Marketing blog, you can see the numbers and it justifies that more people like to shop online. The trend will be growing rapidly in the coming years according Neil Patel.
Basic Requirements for Online Marketing
- A well designed search engine optimized website
- Ease for your customer to contact you
- A blog & Frequent content marketing
- A webmaster or an online marketing consultant
- A great graphic designer
- If possible, a small budget for online advertising
So now you can see how Online Marketing helps you and why you should start using it in your business to boost sales and acquire new clients from all over the world.
If you need help you can give me a call and I can help you set up the right online marketing strategy for your business.
This is a one of the most recent clients I started to consult and their new responsive website helped them dominate for the keyword “best Photographer in Sri Lanka” and almost all their targeted keywords in other cities in Sri Lanka.