Why You should get Online and start Building your Online brand?
This is a question I’ve been asking myself before I got started building my online presence. By now I’ve been online for a while and realized “It would have been great if I had started much earlier”. When I tried to explain my Dad on why he should build his authority and connect with his colleagues and Engineering professionals, he never want to listen to me.
Today I will share some ideas and some evidence to think about the above topic. Over the past few years since I moved to Europe, I started to investigate more and more about the power of connecting with people and building solid relationships for business and life. I started to study some of the greatest personalities in the industry who had become billionaires during their life time. In this article I will share one of all time favorite Business leaders I learned from.
Sir Richard Branson recently shared his insights that will help you “Be the best at what you do and connect with the world at large like leader”. He questions “Why Aren’t more Business Leaders Online? “ Amazing question for all you professionals to get out their and start building your presence online.
So we should think about it, how can we build our online authority? what should you know to get started? and how can we even start as an Individual or small start-up? Richard Branson might be a big name and every one might want to follow him, but the lesson is getting started and connecting with people who you want to do business with, learn from and partner up! One of the lessons I got this week from him is that how to get a Blog post go viral and how to get more and more people to share your posts.
Further more he asks “Why business leaders aren’t participating on SOCIAL MEDIA?” This is true the leaders should be open and share their knowledge with their followers and young entrepreneurs. He says that “embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.” This one of core Business strategies at my Business. We have been experiencing the greatest advantages of the use of Social Media at personal and Business level.
Just felt I should share one of my personal experiences I had recently which help me pocket a great amount of money by selling apartments to my friends on Facebook. The short summary of the story goes like this “I knew this Landlord from my days at Pearl House, and she bought a new flat and wanted to get them occupied. She asked me if If know anyone who would be interested in taking up that flat and also she has a couple of more around in the city. Boom, I wrote the killer advert put it on Facebook and linked with some Online rental property platforms. Phone started ringing and in less than two days all were sold out to my Facebook community members. Did the same with some other properties where my landlord introduced and made the commissions which were bigger than you could make working a week in the United Kingdom as per hourly worker 🙂 All that happened due the power of Social Media and how I’ve been building up my network through connections.
Looking at the Richard Branson’s argument “Anyone who thinks new technology isn’t going to keep changing the world has got their head in the sand” I would say it’s true and it’s high time for you all to think about it more seriously. At Futurist Business, it’s our mission to help anyone who want to get off the ground and build their Social Media activities.
Every day we have examples and success stories of people and businesses who had made the best use of online tools and marketing techniques to bring in more revenue and attention to their business. Yesterday I shared one of the most active Businesses in the Social Media, the McDonald UK on our Futurist Business Facebook Page. If you check their page it gives how as an company it creates attraction and keep up to date with their business functions. This is not just fun but a careful planning process where you can massively reduce your old school adverting budget. This is a way of communicating with your audience and truly listing to what they have to say about your product or service and finally take it all to improve your business.
It’s not only Facebook, there are other major platforms you should consider if you need to reach the highest potential in building your online Brand Equity. Starting a Corporate Blog, getting on Linkedin, creating your Twitter and connecting with audience and also the Google+, Pinterest and the YouTube channels are crucial for your long-term success. There are so much research showing that in the next three to five years Online platforms will be your easiest and cheapest form to engage with your customers and sell your products or services. I know, now you will say things will change by then and new platforms will come, So what? get started now on what is available and by then move forward with the latest one, which will give you the best advantages.
Yesterday night I watched this great YouTube video on how this Billion dollar Vail Resorts abandoned its long-time advertising strategies and practices and moved to use Social Media to acquire more yearly revenues. Vail Resorts is a billion-dollar-a-year corporation, which operates in five major resorts and twenty hotels. They recently changed their marketing operation and started to uses social media and other digital venues to constantly engage skiing enthusiasts in real time. the CEO says that it gave them a massive impact and brought in a huge revenue generating advantage. This will be a key lessons Futurist Business Ltd. will be using in the new project with the Kenyan Luxury Resort Holiday provider Future Hotels Ltd. I will share with you all how the step by step process and lessons we will be experiencing using the latest Social Media marketing techniques with our client.
There are a lot of business success stories, but what is important is creating your own story by getting started today and building your online legacy. The web is a amazing place, you can learn, share your knowledge and make more money by connecting with the right people. In the coming years there will be several more billions of humans getting online, are you ready to connect with them offer them your service? if not start immediately and start building your Online Brand Equity today. The web has so much opportunities for newbies to the much advanced users.
So Join the Futurist Business Party by getting online. I would love to guide you at all levels of online business requirements.
**Note: If you think you need to get started today, I would highly advice you to check out 500 Social Media Marketing Tips by clicking on the blow link.