For those of you who made serious plans for their Christmas marketing activity, the timing was probably around July or August. There are many things to consider in order to lead a successful Christmas marketing campaign and it usually takes a lot of time. However, in case you missed out on all the planning and need something done in the last minute, fear not, there is still hope!
The Christmas season is probably the most important when it comes to making money, so don’t miss out on planning your campaign, even if it is the dying embers of the season. In this article we will look some Online Marketing Tips for campaign.
Online Marketing Tips for Christmas
Christmas is a time when people like to stay at home and, luckily for you, browse the web. Usually it’s social media networks. This means that you should organize your content so that it matches Christmas needs and holiday spirit. The campaign should start early, but it’s never too late. The more content you present, the more people will see it. Take this opportunity and edit your content.
Christmas day for social networks is overcrowded. Millions of phone devices are activated and app downloads increase nearly twofold. This is why you need to decide now what your Christmas day is going to look like on your social media platforms. Be sure to say Marry Christmas and invite fans to share their festive experiences with you.
It’s frustrating to see potential shoppers visit your site and remain only potential by browsing products and leaving without buying anything. In this case, you need to consider display remarketing as a marketing strategy. It is a great way to attract the attention of targeted clients and direct them back to your site. If they come more than once they will think that your site is probably the best option and will be inclined to finally make the purchase.
An important aspect of any marketing campaign, email marketing is essential for Christmas. As we mentioned, time spent on the web is at its highest, so make sure you use that opportunity for great offers and discounts in your emails. Why not add a free gift per purchase and get in touch with the holiday cheer? Be wary thought, your competition will be doing the same, so don’t over swamp your customers.
Adjust your Holiday Key Word Lists
If you are using PPC as a marketing channel, you are aware of the valuable benefit it can bring to seasonal shopping. Change your account and use keywords that associate to Christmas. Can’t think of the best solutions? No problem, just sweep through last year’s results and use whatever worked best then.
Highlight your Last Delivery Date
During Christmas season, it becomes crucial for customers to know exactly when they will be receiving their purchase. If you aren’t clear on your delivery date, buyers will feel anxious and probably opt for a different solution. Highlight the message and don’t hide it in the details or on the home page.
Target Mobile Shoppers
For those customers who are away from their computers and laptops, there is always the salvation in the form of the mobile phone. Ensure that your website is optimized for mobile experiences. It should respond to most models, and most importantly, make browsing and buying easy and fun. Direct people to stores available nearby and keep them well informed with SMS.
This article was written by Katrina Barrow. Katrina loves to write about social media, advertising on a budget, online marketing ideas, promotional marketing tips for small businesses and green marketing. She is always searching for creative marketing solutions online.