I just completed reading the Advanced Guide to content marketing by Neil Patel. As you may know content Marketing is one of best ways to get more eyeballs to your business or personal blog. The problem is millions of others are trying to do the same and your old school boss does not know why the business should invest in Content Marketing. So how can you stand out or position your business to get more attention on the internet?
If you search for content marketing advice on the internet, you will definitely get thousands of articles. So I wanted to share my experience with you after reading the Advanced Guide to content marketing which breaks down the exact process on how to do the research, find a great idea and create epic content, which gets read and shared by hundreds of thousands of people on the internet.
Neil Patel has written The Advanced Guide to Content Marketing along with the help of his Crazy Egg blog editor, Kathryn Aragon. It’s pretty long to read at one sit, but I did read in few hours and it’s worth your time. The exercises on the guide will give you the perfect advantage when it comes to writing your next PR article or the blog post for your business blog or personal blog.
The Advanced Guide to Content Marketing consists of 10 long chapters filled with amazing ideas and best practices you should keep in mind. You can click the above link or visit Quick Sprout and instantly start reading the ultimate guide today. Also try to share it with your Boss first, and then with other staff members who are responsible in content marketing.
The Advanced Guide to Content Marketing – Chapters
- Chapter 1: Build a Strong Foundation
- Chapter 2: Generate Clickable Ideas
- Chapter 3: How to Plan Your Content For Maximum Productivity
- Chapter 4: Learn to Write Content Like a Pro
- Chapter 5: 12 Content Writing Secrets of The Professionals
- Chapter 6: Templates for Quick and Easy Content Creation
- Chapter 7: Overcoming Common Content Marketing Roadblocks
- Chapter 8: The Other Side of Content Creation: Optimize for Search
- Chapter 9: Promoting Your Content to Increase Traffic, Engagement, and Sales
- Chapter 10: Driving Business Objectives With Content: 5 Simple Strategies for Monetizing Your Content
When you finish reading the guide, you will be at a very good state to understand the need of having a perfect content marketing strategy for your business. And you are at a better level to produce quality content at a way, where your target audience will want to read and spread the ideas about your company’s products and services.
The best thing to do to get your boss to invest in content marketing is getting him/her to read the guide or else you can summaries the core message from the Guide to content marketing and do a 15 minute presentation to your boss or Management on why the business should Invest In Content Marketing?
I have also found some impressive stats which are pretty convincing and collected from various studies across the web. With content becoming ever important in today’s marketing arena, it can be a little hard to get old school bosses to invest but I’m pretty sure these stats will help you or ease the process and convince your boss to invest in content marketing.
This Infographic will make your boss Invest In Content Marketing