It doesn’t matter what exactly is it that your small business is about, chances are that it operates in a saturated market full of small and large competitors that are making it difficult to create a sufficiently large customer base. Cramped up market is not the only issue, though. Most small business are struggling for survival, especially in their early days, with a number of expenses and without consistent profits, so taking a large chunk of their budget and using it for marketing purposes is not really an option for them. One the other hand, without adequate marketing, they can never hope to attract enough customers in order to prosper and increase their profits. Luckily, even though this may seem like a typical catch 22, there is an easy solution – attract customers with low cost marketing strategies.
One of the ways to divert quite a bit of attention your way is to make sure that you are providing an interesting, informative and consistent coverage of news pertaining to your industry. You can publish updates whenever something noteworthy happens, not only on your website, but on a number of different websites that deal with PR articles. This is a good way to keep producing interesting content, and attract attention from people interested in the industry.
Speaking of your website, there are a number of things that you have to keep in mind. Most customers, even if they didn’t find you online in the first place, will definitely visit your site and try to get some information on you. That’s why your site has to be well made and ensure the potential client of your quality and professionalism. The site should look good, but it should also be easy to navigate, informative and has to work perfectly if you want it to ensure the customer that you are reliable and that you know what you are doing.
When you do have a good website, promoting it is of the outmost importance. SEO gives best results in this regard, but SEO campaigns can sometimes be a bit pricey, and they have to be maintained if you want to stay on top of search result pages. You could also try a PPC campaign, which are usually quite cheap. They can bring a number of customers your way, and if enough of them are satisfied with your services, you may continue reaping the benefits of a campaign long after it is over.
Social network sites are also a great opportunity for cheap, or completely free promotion. You also have an option of running a paid ad campaign on some of these sites, most notably Facebook, which are both cheap and specifically targeted at your desired demographics, but you can also get quite a bit of exposure for free. Make sure that you are constantly updating your profiles on these networks, and that you are actually active there. Interacting with both your colleagues and potential customers is a great way to increase your exposure.
Diana Smith is a passionate blogger and a regular contributor to several marketing and business related blogs. Diana loves to share information about how to promote business on a small budget. Recently she spent some time researching branding and new usage of promotional items for business promotion.