In the present world, it is very important to get the best out of the online platforms. This process brings more leads to your business and you keep growing. There are many companies that create different kinds of products offer several services.
To survive in the in this cut throat market it is very necessary to know how to use different internet platform to promote a service or product. However, there are several methods of doing that, but Email marketing is a prominent tool that returns a higher conversion for your business.
There are different companies that use email to promote their products and to connect with a larger audience to increase the consumer base.
There are numerous methods that are used to get more email subscribers. If you are trying to achieve the same then you need to focus on these five email subscriber practices.
- Make It Easy For A User to Sign Up
It is necessary to make the whole sign up process as easy as possible. Keeping it simple and easy will get more signups and your mailing list will continue to grow. Although, you need to give users more chances to be on the growing subscriber’s list. But you don’t have to force them, you have to ask for the user’s permission whether he/she wants to subscribe or not.
- Use Effective Email Sign Up Sources
The sign up sources must be effective and eye catchy so that they can grab the attention of users. There are following types of sources that are effective and best ways to get maximum email subscriptions.
- Side Ups Box
Side up box appears when you scroll down the webpage, it is a very good way to ask a visitor for email sign up after he read your content.
- Notification Bar
Notification bar is another good way to capture emails. The bar sticks on the webpage so visitor always have a chance to sign up. There are various good tools to enable notification bar like Hello Bar, Sumo Me Smart bar, Many Contacts etc.
- Feature Box Signup
A feature box is an opt-in container of full width which can be placed after the content or on the home page. The feature box is worth using as it collects email subscription at a better rate.
- Sidebar Email Signup
The Sidebar is a valuable thing for a website, it contains many types of widgets and sidebar email SignUp is among them. This type of email sign up is also effective to gain more email subscribers, but not as much as you might think.
- Twitter Lead Generation cards
Twitter card is a valuable tool that lets you do many things and email sign up is one important among all. They are easy to implement and appear on your twitter profile along with a tweet.
- Facebook Custom Tab
Facebook custom tabs are used by marketers to display Twitter feeds, Pinterest profile and other third party applications. Apart from these, Facebook custom tabs can also serve as an email sign up source.
- Be Consistent In Your Mail Outs
Implementation of these awesome email subscription sources isn’t enough, you have to be consistent in your mail outs. The subscriber wants to get content from you, that is why he signed up. Thus, it is required to make sure you send regular emails to build a strong communication medium between you and the subscriber.
Regular communication will strengthen your brand identity and voice. This will uphold your brand value, trust and faithfulness among readers.
- Tell Visitors The Benefits Of Subscribing
If a user chooses to not to subscribe then it becomes essential to tell him what he/she is missing. Hence, you should remind visitors about the exclusive benefits of signup, like free download kits, latest news, expert views etc.
- Give Away FREE Stuff
Who doesn’t like FREE stuff, everyone does. So it is very important to give away valuable things for free. Actually, you are not giving away it for free you are getting an email in return which is worth way more than calling it free.
Here is some stuff you can give as freebies:
- Early access to new features
- White Paper
- Cheat sheet
Email is a brilliant way to communicate with your readers and promote your brand and products, so you must make sure you are sending the right message. Also, you need to make sure that you are creating the right email newsletter that is engaging people. To confirm that you should cross check these following things:
- Design of newsletter
- Content formatting
- Subject line
- Grammar issues in content
- Testing the email template
- Broken links
- Broken social sharing button links
- Color issues
- Accessibility across various devices,
- Accessibility across browsers & email clients
There are various extraordinary online ways to publicize your brand name or services, nevertheless email marketing brings astonishing results that surpass other online marketing methods. It helps you grow your business’ email database. Later you can transform early-stage leads into sales-ready leads. All you need is to do it the right way.