Every top business owner knows about the two options you have when it comes to spending money and connecting with new prospects and customers.
Option A) pay for branding or option B pay for
Direct response marketing.
Of course option A is only for the big players and certainly not for small to medium size businesses as getting your name out there isn’t going to make you a profit and you will lose your shirt with this strategy.
So if we are using option B we are communicating direct to our prospect and looking to get a response right.
So what reaponses are you looking for ? You may want to get a prospect to enter a email to go on our list?
Or perhaps buy our stuff!!!!
You need to trigger an emotional response to get your prospects to act.
We ONLY buy because our subconscious tells us too. The funny part is that consciously we make a reason or excuse why we have bought.Or we justify why we have purchased.
But the subconscious is running the show.
The best way to get a prospect to take action is to use hypnotic marketing.
To speak deep into the primal part of the brain that is only interested in the now.
Scarcity in a way is hypnotic, and general marketing tactic, but better than that is to communicate the urgency and the relief they will get and the result that is a solution they desperately need.
This is hypnotic marketing.
Two questions to discover this is this ?
What is the result a solution to? and What is the customers biggest relief they want from using your product or service?
Lee bannister does Hypnotherapy in London but it isn’t just for individuals its for businesses too! You can see more details about London Hypnotherapy NLP at www.londonhypnotherapynlp.co.uk
When your marketing is hypnotic you get more sales.
By: Lee Bannister – Dip. Master Clinical Hypnotherapist