Time is money and nothing understands this better than an online marketer, especially in today’s scenario, where everyone is battling a serious time crunch. In our global village where purchases are made and flight tickets and hotel suites are booked with just a click of the mouse, it becomes critical for an online marketer to gauge the significance of making him heard before his competitors strike and stop his juggernaut from rolling. This is where infographics come into the picture.
Infographics by presenting complex data in a visual manner have proved to be more effective than conventional plain textual stories, as they allow users to grasp the information easily. Scientific studies have proved that 90% of the information entering our brains is in the form of visuals and symbols, and therefore, infographics facilitate the marketers to hit the bull’s eye without much effort.
Social media has given another realm to the businesses. It has removed the endemic temporal myopia that had kept both the businesses and customers blinded for so long. Going viral has become a trend and people today trust their peers for making buying decisions. Since infographics provide information in a clear manner, they easily attract customers, helping businesses in making their message heard on different social networks. Moreover, the involvement of industry experts and media big guns enables businesses to construct mutually benefiting public relations as well.
Infographics are the latest and most effective ways of improving your search engine ranking. Since Infographics are backed with an embedded link code and recommendations on the social media platforms, they help your site enjoy a higher search rating, ranking you higher on the search engines and ensuring more hits.
A picture is worth thousand words and a well-defined infographic can assist you in communicating your message effortlessly, yet effectively. Procrastination of the flow of information is the deadliest sin an online marketer can ever commit. Information which is not presented in a proper format is ineffective and this is the reason why some businesses do not flourish. Infographics offer the silver lining by giving your business instantaneous global coverage, a social media foothold and relations build with investors and customers based on mutual trust and a solid public image.
Media Mosaic helps running businesses win their ZMOT (Zero Moment of Truth) battles of survival. Media Mosaic is World’s First fully Integrated ZMOT (Zero Moment Of Truth) agency, specializing in creating unique campaigns, to help you [email protected]
ZMOT, being the information gathering window of a buyer, is fast becoming the holy grail of marketers worldwide. If you are present or omnipresent (depending on your budget) you will be able to influence the buyer at the time when she is researching to decide, her product of preference.
As a marketer, your objective is to dominate her research ecology. You not only want to be differentiated in her perception but also want to frame her cognition of you. As ZMOT marketers we bring an extensive knowledge of buyer demographics and their buying behaviors. This helps us to strategize your online marketing campaign for maximal ZMOT ROI. We achieve the defined objectives, by mounting research based and interlocking, Branding, Content, Search and Social Media marketing activities.
Written By: Vikas Malhotra