Attention – Small Business Brands
There is a restaurant owner who thinks what’s important is getting customers served quickly and looking for the next customer. He thinks people come here to quickly have meal, so he has informed his staff to stick to standards and the guidelines he has given them. We could call them the key performance indicators!
But do you want to go to a restaurant to be serviced from robots? probably if it’s really functioning and can connect with the humans perfectly. The truth is, you and me don’t visit a place to just get fed quickly.
If you want quick, there;s always McDonald’s. Please do me a favor if you are reading this blog by promising me you will not want to eat at McDonald’s. I have been there worked there and seen how the food is made in such a quick way by highly stressed kids and it’s very poisonous for your health.
Small business brands need to ask your self:
ARE YOUR MEASURING WHAT MATTERS?
For small business brands to become a brand which people want to go talk about, share their experience at your place, your metrics should be created around what’s most important to your customer.
For example when I go to a place to eat or buy something I’m looking for a the highest care, and I’m sure you expect the best customer care in order to go back to that place again.
So think about this “is your customer looking for a shortcut, reassurance or love?” Whatever it is, you need to understand it and deliver it in spades.
Businesses and brand succeed when they deliver value, not on the metrics of well-oiled human machines!!
- Sales Metrics | Looking Past the Same Old Sales Metrics | Domo | Blog (domo.com)
- The Art of Customer Service (domo.com)
- McDonald’s executive says ‘service is broken’ (nbcnews.com)