The long waited the Google Mobile-Friendly update is rolling out right now and I started to notice some differences on mobile SERP’s. Already the 7 pack looks all nice and easy to contact the local business through phone.
It’s stated that any major impact may take roughly a week or more to appear seriously on the SERP’s and you still have time if you a local business owner. Right now we are working some huge sites of ours and couple of other client sites of ClickDo and we should expect a load of people asking for mobile conversion as soon as the impact is seen in real time.
On web and some of Google’s news stated on this blog post> confirmed in a blog post that the mobile-friendly algorithm update has just stated and is rolling outright now at this moment (21.04.2015 – 16.00 London time). And they had mentioned that still it will not impact the same way on every device, but let’s see tomorrow.
When looking at previously published articles and current situation I can say that this update will only affect search rankings on mobile devices and mainly smartphones and tablets that little small. Looks all good on iPad though. Will update how it looks later this week
Also this update is said to affect search results in all languages globally and wonder what will happen in Asia. Let me know guys as I know there are real awesome readers from that part of the world
The best thing is this latest Google mobile-friendly update will only apply to individual pages and not for entire website. So Kasun who is our chief web developer has already taken two projects this morning and working on page that are getting organic traffic.
So if you have huge website, you can identify the pages that are getting organic traffic, basically he page that ranks/ranked 😉 and SERP’s and get them converted to mobile friendliness.
Google has also put together a FAQs document for webmasters and you may read that.
The company says that webmasters or publishers won’t necessarily see an immediate impact and that it will “be a week or so before it makes its way to all pages in the index.”
So finally go test your site using its mobile-friendly URL testing tool to determine whether Google will regard your site/pages as ready. Also there are many more to know and you can see them for helpful links on in the FAQs.