Facebook Fraud Likes have been getting some attention in past as most of the Facebook marketers were not getting much traction in their pages even after getting thousands of likes on their pages after spending money on Facebook advertising.
As a online marketing consultant who manges over dozen of corporate Facebook pages this is something worried me as well. I have pages that have thousands of likes which were generate by buying like in legitimate and fake ways. getting likes is all good to increase you brands image but what point if those likes does not interact on the page? for example if you see this Facebook page of one of the hotels in London, which I got the likes by buying them. However the page does not have much interaction as the people does not see what I share as it was in the past.
So what is the reason for this? Have people stop liking on content shared by the pages they liked in the past? amm maybe not! See the full story which will explain you every bit Facebook Likes and dislikes situation.
This by Veritasium and they say “I know first-hand that Facebook’s advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn’t care about Veritasium (but I wasn’t aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel:https://www.bbc.co.uk/news/technology-…
Anothe exmplae is “The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged.https://wapo.st/1glcyZo”