The term “content marketing” is regularly thrown around these days, but do you understand the concept and how to use it to benefit your business? Online marketing has significantly changed in the past few years. In 2013, content truly reigns supreme in the marketing world. You may be wondering why content is so important. Why should you be following the content marketing trend? Here is a look at a few of the reasons content marketing is so important.
One of the main reasons content marketing is important is because Google loves it. With recent updates like Google Panda and Penguin, marketing on the web has been shook up. Websites with low quality content have been penalized. Today, websites that offer quality content enjoy higher rankings, proving that content is essential for marketing success. Since Google loves great content, content marketing helps to improve search engine rankings, increase the authority of your website and improves website visibility. This draws more organic traffic to your website. Quality content encourages links, which further boosts rankings, traffic and visibility.
Content marketing also helps your company build a relationship with your audience. It gives your business the ability to offer advice, provide tips and answer questions, beginning to build relationships that bring visitors back to your website repeatedly. As you build relationships based on trust, visitors that trust your business are more likely to purchase from your company, increasing company profits. Increasing your company’s bottom line is the main goal of any marketing activity, so it’s easy to see why following the content marketing trend is so essential for success. Would you like to learn more about content marketing in a fun way? Check out this Dynfographic created by Mandloys web design agency.
Proper Web Design
While investigating all the benefits of the content marketing trend, it’s easy to forget the importance of a well-established website that makes use of the latest web design trends. Great content is wonderful, but if you don’t have a great website to show off that content, you’ll have a tough time reaping results from your content marketing efforts. Ensure you have a professional, easy to use, well-built website is essential. Then, you need to make sure that your website is capitalizing on some of 2013’s hottest website design trends. For example, one of the latest web design trends happens to be responsive website design. Using this trend allows website visitors to engage with your website, increasing their time on your site and improving conversion rates.
Increased social media integration with websites is another popular trend, which allows visitors new ways to interact with the content you offer on your website. If your website needs an overhaul or you simply want to add some of the newest trends to your website to improve your content marketing results, it may be time to contact a professional.