There are a number of ways to check to see how the public view you, in the publicity/reputation sense, in the same way that there is more than one way to check to see if a car is coming when you cross the road.
Below are a number of ways that you can check your publicity or reputation with the help of social media. How you chose to interpret what you see is up to you, but be aware that no single metric may tell you what people think of you or your company.
Have a Facebook fan page and encourage comments
It is quite possible for your business to be quite popular and yet get few comments on your Facebook fan page. There are a number of reasons for this, the main one being “what is the point?” Therefore, you should give people a reason to comment on your Facebook fan page. Ask them questions or post on things that people are going to want to voice their opinion on.
Use the “Like” function on your Facebook fan page
This is not a metric that truly represents the popularity of your business; however a lack of Likes may be an indication that your company is not the most well loved in the world. On the other hand, it may simply be a sign that very few people are attending your Facebook fan page.
Consider the number of likes and dislikes your YouTube videos get
The number of Likes may be a little misleading, as we all often click the like button when we were not exactly inspired by the video. However, if you are getting a lot of dislikes then there is probably a good reason. There are always people who are going to click the dislike button just for the hell of it, but a lot of dislikes is going to indicate that something is very wrong. You need to find out if it is the video itself, or if you are being targeted by scores of unhappy customers who will do anything to hurt your company.
Consider the number of followers that you have on Twitter
Again, this is not a true metric for determining your business popularity, but more followers are always a better sign than having fewer followers. The quality or content of your Tweets is going to have some effect on your follower numbers, but people who hate a company are hardly likely to keep following it on Twitter.
Consider the number of Re-tweets that you get
This may indicate some level of love for your company. This is one of those metrics that only really occurs if people do not dislike your business. Unless you have posted something that is damaging to your company then people are going to re-tweet your Tweets if they have neutral or positive feelings for your business.
Consider the number of pins and re-pins you get on Pinterest
People may pin and re-pin your content because they like what it has to say, but it is more likely that they like the product that you are offering. For example, if a person thinks a watch that you sell is fantastic, then he/she may pin a picture of it on their pin board as something that they wish to own. Where people may share your content on Facebook or Twitter whilst only having neutral feelings for your, most people on Pinterest will only pin your items on their boards if they have positive feelings for your company.
There are two exceptions to this. The first is if the pinner is running a comparison of your products with your competitors on their boards, in which case they will probably pin your images. The second is if the pinner is launching an attack on your company and wants to show people pictures of your products via their boards.
See how far your viral content goes online
Again, this may have more to do with the content you post rather than the general feeling towards your company. However, if you truly hated a company then you would be unlikely to share content that makes them look good. So keep this in mind for if one of your pieces of content goes viral.
Consider the number of Google+ Likes that you get
This metric is similar to Facebook Likes, except you must remember that the number of people on Google+ is a drop in the ocean compared to how many people are on Facebook. If you are somehow getting more likes from Google+ then it warrants some in-depth investigation as to why.
Consider the number of associations you make on LinkedIn
People on LinkedIn will try to associate with you if they like you, or if they feel that knowing you will benefit them in some way. They will not often try to make friends with people whom they dislike. Therefore, your popularity on LinkedIn may give you some indication of the public view of you.
Hi! I’m Nellie and currently work as a lecturer in programming and accounting. I’m always eager to find out something new and become familiar with it. I love to deal with researches and want to develop in the field of writing. Moreover, I started moving in this direction!
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