In this day and age, if your brand doesn’t have a website, you’ll likely get left behind in the dust. About 53% of small businesses currently have a website and another 13% plan to have one shortly (Source: StatisticBran.com, 2014). Computer and mobile usage is soaring like never before, so registering a domain name and getting your site online is a strategy that will pay off big for your personal brand.
Get your name out there
What better way is there to introduce yourself as a brand to the world than having a dedicated website for it? Today’s technology-driven society relies on the Internet to research and learn more about a brand or company. If you want to know more about somebody, you’ll most likely type the name in the Google search bar, check the person’s Twitter, Linkedin or Facebook profile. What will people find there? Are you looking for a job and the hiring manager has checked your profile? Are you a business person and your potential partners want to see who they could get business with? People are judgmental and that’s why it is crucial to establish something positive about yourself in their minds, when they first see your name somewhere.
Boost confidence and show professionalism
One of the greatest benefits of having a website is that it gives you a chance to create and partially control the online perception of yourself. A website can serve as the core of your personal image, and you can later easily expand this with a blog, in different social media channels or even in different online communities. How do you do this? Where to start? It’s simple – really:
1. Create a simple, easy-to-read website that describes you, your values, skills and achievements in a concise way that will give a nice overview of what you are all about.
2. Make it easy for your visitors to follow you on social media and offer incentives for doing so.
3. Lastly, and maybe most importantly, interact with these people via email and social media to build relationships which are based on loyalty and confidence. Potential clients and partners will appreciate a person that participates in conversations and genuinely cares about their concerns.
Take a look at this article to get some deeper insights into website design and usability.
Low investment, high returns
Creating a website strengthens your brand without completely draining your bank account. Typical costs associated with setting up a website include:
• Buying a domain name
• Purchasing web hosting
• Paying a web designer to design the site (optional)
• Hiring copywriters/bloggers to produce the content (optional)
You can easily setup a basic website to promote yourself for less than $50. Of course, the more you’re willing to spend, the more user-friendly and interactive your website can potentially be.
Reputation is everything
Building a positive reputation online can do wonders for your brand. It helps separate you from your competition. A professional website builds trust with hiring managers, potential partners or even clients.
A website allows you to interact with your followers, meet experts online, expand your professional network or discover new business fields by asking people about their problems and needs. Your website lets you address any negative attacks on your brand in a fast and efficient manner simply by addressing the issues online.
Strengthen your brand by setting up a website today!