All SEO people try hard to get top rankings for their websites so they can have the maximum amount of traffic. It is true that higher rankings gets you more clicks, but it is important to understand the factors that people consider before they click on any search result. Knowing these factors will lead you to accomplish your internet marketing goals and that is to get highest organic traffic with maximum CTR. In this 30 minutes guide, you will find 5 methods that will help you boost the CTR for your website.
- Better Rankings = Higher CTR
Although, I have talked about top ranking gets you more CTR in the beginning of the article, but I would like to discuss it further so that you can have a clear understanding.
A study illustrated that 31.24% people click on the first result at the SERP, 14.04% people click on second and 9.85% click on the third. This data clearly shows that if you make efforts to take your website higher in search listings then you will definitely see an increase CTR of your website. Proper off-page seo can get you top rankings on search engines that gives you maximum clicks.
- Title Tag of Your Web Page
The title is an important factor in CTR that describes web page in a line, it is the text that appears on SERP to show the glimpse of your webpage. Hence, it is necessary that you create a compelling and meaningful title that can attract users. Eye catchy, conversational and proper keyword rich titles can drastically improve the CTR as it creates a great impact on a searcher’s mind to make him click.
To create meaningful title, you must think of the unique aspect of your webpage and include them in the title tag. Also, you should place the relevant and important key phrase near to the start of the title tag to clearly tell search engine and users about your page. It is recommended to write unique titles for every page within a limit of 60 characters.
- Webpage URL
This is another factor to boost CTR which you can find right under the title section on SERP. Proper URL structure adds value to your website search listing and that can be refined by using schema breadcrumb navigation. It is a navigation that allows users to keep a record of webpage location within a website. Google search result shows the breadcrumb navigation instead of a URL if it is implemented on the website. Here is an example:
Breadcrumb navigation gives clear navigation option to a searcher. It also makes your website search result beautiful and meaningful which draws a user’s attention. Clearly, the URL of your webpage is also an important factor that can help improving the CTR of your website.
4. Meta Description of Your Webpage
Meta description is another element of your website that appears right under the URL in Google search result. It also shows a glimpse of your webpage, but with more characters than title tag. User gets brief information about the web page from Meta description and helps him decide to click or not to click. Therefore, Meta description can greatly influence your website, click through rate.
To create a good Meta description you must include target keywords within a limit of 155-160 characters. You should craft Meta description in a way that efficiently describes that webpage’s nature and content. It is also beneficial to write call-to-actions & promotional offer to make Meta description more compelling.
5. Rich Snippet
In simple words Rich Snippet is the extra information that adds flavor to your webpage search listing on Google results, like reviews and product price etc.
Rich snippets are very eye catching and easily grab user’s attention, it also delivers instant information that is related to a user’s query. Overall, it improves the look of your webpage’s search result, this improves the CTR of your website.
You can get rich snippet by applying structure data markup into your website. There are so many types of structure data markup that you can use to get a meaningful, rich snippet, such as reviews, product, Place, Restaurant, offer, Movies etc. Here is an example which shows two website listings, one with rich snippet and another without a rich snippet.
In this example, first search result shows ratings and reviews as well as product price. This is an instant help for a user to quickly find out the important features of the webpage. Also, the extra information makes a webpage listing attractive, thus it improves the CTR of a webpage. While the second search result does not provide this help (rich snippet) to users, hence, it doesn’t look attractive.
Boosting the Click Through Rate is really vital since it can drive an immense amount of traffic to your website. But doing that will require you to follow these five methods and start applying them into your online marketing plan. So which method are you going to apply first, let me know in the comment box.