Blogging has become a common avenue for expressing thoughts, ideas, sharing news as well as marketing products. Regardless of whichever purpose you are establishing your blog for; there are fundamentals you must factor in. There is a tendency to be carried over by the excitement of being online thereby missing out on crucial components that make a successful blog. Inasmuch as picking a blogging platform or content management system is important, the quality of your post and the discipline you establish as a blogger will determine the far you will go and the audience you will influence. Here are a few tips to start you up and keep you going.
Authenticity and Quality of Posts
If you want to leave an impression in the minds of your readers, you can’t help but be unique. For one, peddling in recycled thought lines and content can set you up for a Google penalty which can be costly as far as your visibility is concerned. Remember your audience is after your voice and not someone else’s. Originality means approaching the same subject but from a relatively different angle so that you can add value to your readers.
Once you start publishing on your blog, you will create a pool of readers and followers who will subscribe to your posts or newsletters. The posting discipline you establish must be sustainable so that your followers can know with certainty when to expect the next post. When you show your readers you are consistent, they will replicate by constantly visiting your blog and even referring others to check it out. Consistency will also put you out from the spam folder of most readers. You have to decide on the number of posts you will be making within a certain timeframe such as a week or a month. Research your posts in advance and use a spreadsheet to plan your content.
Be Factual in Your Writing
Readers want objective information which they can utilize in decision making. For instance, if you are blogging about fashion or health, you need to backup almost every statement you write. This will set your blog apart as a credible source of information in an internet world where lots of false allegations find homage. The best way to enhance your content is to engage in thorough research before putting down your blog on paper.
Make Your Content Shareable
The internet presents an interesting way of spreading information through social networking. Your content may be superb but if it has no readers, it will go to the archives and just sit there. Since this is not your intention as a blogger, you need to earmark your audience so that you can push your content through to them. Social networking icons and plugins can help you achieve this. Whether you choose floating icons or fixed buttons, ensure they are visible to the reader. You can also insert a call to action at the end of your post asking your readers to consider sharing what they have just read with their circles.
Establish Connections and Network
Blogging is not a solitary occupation hence you should reach out to other bloggers in your niche. This will give you an excellent platform to spread word about your blog and find new readers who may potentially propel your blog to stardom. Networking will also make it easier to get a guest blogging slot where you post content and link back to your blog to enhance traffic back to your site. You can do roundup which involves a synopsis of your top blog content and share links with your fellow bloggers. It is courteous to let a blogger know you are including him in your roundup before blasting it out.
Repurpose Your Content
Blogging and content marketing are bedfellows who scratch each other’s back. You can hardly engage in one without touching on the other. You must understand the tastes and preferences of your audience as far as content delivery is concerned. If you have an audience that loves video content then you need to focus on this. However, if you have a followership with diverse tastes, you may consider repurposing your content where you convert a blog article into an infographic or narrated video content. This will expand your readership and enhance your chances of success.
In summary, blogging is interesting even for beginners as long as you get your brick-and-mortar right. Discovering your voice and focusing on the authenticity will certainly set you apart. Being predictable and factual in your writing will earn you a faithful followership. As you establish your connections and make your content shareable, your readership base will increase. To cater for the different tastes in readers, consider delivering your content in various formats and even repurpose it where necessary.
Good writing skills will make it easier to pass your message across in a credible and authoritative manner. You always have to keep on reading to get fresh ideas and see how others are doing it. This will give your content a unique angle.