It’s a time where every business should have their online presence. Your website has the potential to do business with customers in different geographical locations through the worldwide web.
There’s no doubt that having a website for your brick and mortar business is crucial, and the advantages for a search engine optimized website is limitless.
So it’s not enough just to have any old website where no one can find it online. You need a website that will drive new traffic every day, aka visitors, who are surfing the web looking for what you have to offer. These are visitors you wouldn’t otherwise have and they can make a huge difference in the success or failure of your online presence.
How do you get these visitors who are surfing the web looking for the solutions or products you have to offer?
I hope you know by now if you are reading this article! It’s by having a fully optimized well designed website…
How can you optimize your website for the search engines to get more traffic?
By choosing the right Keywords… What does that mean?
- in your content titles
- in your content
- in your graphics titles (alt tags)
- behind the scenes of your site (Meta tags, Meta Descriptions etc.)
- in your links to other pages of your site, you have to include the right keywords with the right guidelines. Because if over optimization may cause, Google and other search engines will penalize your website.
As you may know, some words are better than others and they are searched for again and again by TONS of people. The competition for those keywords are very high, so you need a well designed website structure and your content marketing strategy should make the website easily visible on the search engines.
Using long tail keywords
If you look at the keyword titles I have used on my blog, there is something I’ve been testing for higher ranks on Google and realized that using long tail keywords for on-page SEO helps me easily optimize the website and get website traffic organically from the search engines.
The long tail keywords are searched for a lot yet have little competition from other sites (not as many sites use these keywords). You might know this when you think about finding a solution online, in most cases you will using long tail keywords to ask the question form Google.
If you use favorable long tail keyword phrases you can land on page 1 in Google for the keyword phrase. Most of my articles at FERNANOD BIZ blog, which I used long tail keywords, has rank well within few days of publishing the article and I have personally used these techniques with other on-page search engine optimization factors to get organic traffic to my clients websites.
The result of being on page 1 of the Google search engine is huge! Just think what it means if people find your website on the first page of their search – a marked influx of traffic and a big new market of people to market your products and services.
Now you see the potential of using long trail keywords on your website with the best On-Page SEO strategies for your business. With our years of experience, we can help you find the best long tail keywords for your website to attract the right type of traffic.
We can add them to your website in all the right places. Let us know if you’d like to talk about this powerful traffic-getting technique.